Mobile App Advertising

Owned by Kat Harlton
Last updated: Jul 09, 2019
2 min read

This Article Is For:

  • All users who have: Manage Mobile App Permissions
  • This is applicable to: Single Tenant App & Multi-Tenant App

Requirements:

  • Station/brand have already purchased the SoCast Mobile App package
  • Have been given the above listed permissions by your SoCast Account Manager.
  • Have admin access to your ad serving account

The SoCast app offers a variety of advertising and sponsorship options for all of your ad partners.

These include:

  • Sponsored Splash Screens: The Splash Page is the first image that is seen when your app is opened by your listeners/members
  • Video Pre-Roll: A video pre-roll ad is a promotional video message that plays before the content that the user has selected. These generally consist of re-purposed television ads, movie trailers etc.
  • Banner Ads (New): A banner ad is image based and stretches across the top or bottom of your page. The purpose is to promote a brand and/or to get visitors to go to the advertiser's website.
  • Promo Posts: Promoted posts help amplify your message to a wider audience to drive more engagement with your brand or sponsors content. Promo posts appear in activity streams on both the mobile app and desktop.
  • Ad-Sync: (Single Tenant App only) Ad Sync posts allow you to synchronize your on-air message with visual ads to a wider audience to drive more engagement with your brand or sponsors content.