SoCast Ad Extension- Political Advertising Requirements (USA)
This article is for clients who want to run political advertisements in the United States of America.
Please contact your account manager to find out the rules and regulations for political campaigns in other countries.
Please check to ensure all proposed campaigns comply with the state laws on top of technological requirements listed below.
Ad Exchange | Supports Political Advertising | Details | Source |
Acuity | Yes | No Limitations | |
AOL Video | Yes, with limitations | It is acceptable to make political advertising opportunities available to candidates, political committees, political parties, and other groups or individuals, subject to the restrictions below. Advertisers must be based in the country where the political ads are targeted. The billing location must match the targeted country. | https://adspecs.verizonmedia.com/pages/oathsupplypolicies/?guccounter=1#Section13z |
AppNexus | Yes, with limitations | Xandr permits political advertising (advertising relating to elections, ballot initiatives, or political candidates) in the United States, but requires that such advertising comply with applicable state law. | https://wiki.xandr.com/display/policies/Political+Advertising+Policy+Implementation |
Yes, with limitations | “We support responsible political advertising and expect all political ads and destinations to comply with local campaign and election laws for any areas they target. This policy includes legally mandated election “silence periods.” Examples of political content: promotion of political parties or candidates, political issue advocacy” | ||
Index/Casale | Yes, with limitations | All election or political candidate advertisements will be evaluated for approval based on applicable laws for the region in which the election is held and advertised within. | https://kb.indexexchange.com/buyers/guidelines/reviewing_ad_quality_buyers.htm |
OpenX | Yes, with limitations | While content may be allowed in certain territories, it may be subject to further restrictions. For instance, political ads are subject to a number of restrictions and standards that you are required to observe, including, but not limited to, local law requirements and the DAA’s Self-Regulatory Principles on Political Advertising. | |
Pubmatic | Yes | No Limitations | |
Rubicon | Yes, with limitations | Any political advertisement in the United States if the advertiser is not located in the United States. Any political advertisement in any other jurisdiction if the advertiser is not located in that jurisdiction. | https://rubiconproject.com/terms-conditions/rubicon-project-ad-quality-guidelines/ |
Smaato | No | Restricted Content: Political campaigning content (IAB11-4 (Politics)). | |
Sovrn | No | Unwanted creatives are any type of ads a publisher does not want to serve on their site. Examples of these include political ads, gambling ads, inappropriate content, direct competitors, and IBVs. |