Ad Extension- Display Ad Sizes & Specifications

DISPLAY
	Desktop/Laptop	Mobile Web/App (Smartphone)	Tablet
Description	Ads will be served on Laptop and Desktop	Ads will be served on smartphone	Ads will be served on tablet
Standard Size (WxH in pixels)	160x600, 300x250, 728x90, 300x600*	320x50, 300x50, 300x250	160x600, 300x250, 728x90
Rising star	970x90, 970x250 (Billboard), 300x1050 (Portrait), 300x600 to 300x3000 (Flimstrip)	N/A
In App	N/A	320x50, 300x250	1024x90
Interstitial (Between the page)	N/A	300x250, 320x480, 480x320	1024x768, 768x1024
Maximum Expanded Dimensions (WxH in pixels) & Aspect Ratio	300x250 to 600x250, 160x600 to 600x600,728x90 to 728x360, 300x600 to 600x600	App : 320x50 to 320x480, 300x50 to 300x250	App :768x90 to 768x1024,1024x90 to 1024x768
Format	JPEG, GIF, Standard HTML5***, Complex HTML5	JPEG, GIF, Standard HTML5, Complex HTML5*
Accepted Clicktags	clickTag and clickTAG [Flash Version 8/10, Action Script Version 2/3]	N/A
Max Initial File Load Size Allowance	Flash/image: 40 KB Recommended HTML5: 100KB Recommended Also Accepted: 200KB****	GIF/JPEG: 40KB HTML5: 50KB
Subsequent Max Polite File Load Size	2.2MB Unlimited if streaming video within the ad unit	Interstitial: 2.2MB Unlimited if streaming video within the ad unit	N/A
Max Animation & Video Frame Rate	24 FPS
Max Animation &video Length	30 seconds or less (loops included); 15 seconds recommended; maximum 3 loops	30 seconds or less (loops included); 15, 10 or 7 seconds recommended; maximum 3 loops	30 seconds or less (loops included); 15 seconds recommended; maximum 3 loops
Audio Initiation	Audio must be user-initiated (on click: mute/un-mute); default state is muted
Minimum Required Controls	Expandable Creative: Control = "Close X" on expanded panel and "Expand" on collapsed panel Font = 8pt (11px) - 16pt (21px) Retract Feature = Either click to close/expand or enable mouse-off retraction In-Banner Video:** Video must include: Play, Pause, Mute (and/or volume control to 0). Note: A close button is not required as the video resides within the ad unit itself	Controls = Play, Pause, Mute (and/or volume control to 0) Video may be played in native player which has standard controls
Third party adserving	All major adservers. Doubleclick, Eyereturn, MediaMind, AdGear, Trueffect, Pointroll and others
Submission Lead-Time	Min 3 business days before campaign start
Implementation Notes & Best Practices	For times when the user's browser does not support creative functionality (i.e. Flash™, Standard & Complex HTML5), provide a standard backup image file. Ads are required to contain sufficient brand notification. I.e. Banners should include advertiser's brand name or logo in the ads, so that users know which website they will be led to once an ad is clicked. Landing page should include a privacy policy to avoid creative rejections by premium publishers. Landing page must be crawlable. (To allow Google crawler on your page, you can add User-Agent: AdsBot-Google to your domain's robots.txt)
Additional Notes
Standard Sizes	For additional sizes, please contact your sales rep or adops
Complex HTML5, Expandable Creative & In-Banner Video	*Must be third party tags
Additional third party adserving	**Please contact your sales rep or adops
Dynamic creative	**Please contact your sales rep or adops
Max Initial File Load Size Allowance	***We also accept 200KB for flash/image and HTML5 creatives, but in order to take advantage of all exchanges and publishers 40KB (image) and 100KB (HTML5) are highly recommended
HTML5	****Please refer to the HTML5 tab and follow the requirements
Secure Sockets Layer (SSL)	All tags, pixels & librairies must be secure (https) or protocol agnostic. Failure to provide secure or protocol agnostic tags, pixels & librairies may result in delivery issues.
Last Updated Version	January 2018