Match Your Mood: When it comes to imagery, it’s essential to pick images that fit your brand’s voice, style, and mood
Don’t Forget The People:Great marketing helps to forge a personal connection between the brand and the customer, so it’s usually smart to including people in your visuals
Capture A Feeling: A photo that screams “security” or “trust” or “confidence” will be much more effective than an image that only makes a literal connection with the reader such as “money” or “beautiful landscape.