The goals of quick registration is increasing user engagement with the content on the desktop and mobile-responsive websites by:
- Reducing sign up abandonment
- Increasing the total number of user's comments
- Growing the membership database
This change allows visitors to temporarily sign-up for the site without validating their email, allowing them to:
- Submit Blog Comments
- Submit Member Comments
- Start a profile that can later be completed and used for contesting
Step-by-step guide
Go to Settings > Account Settings > Membership
Choose either full sign up or quick sign up
Create a Call to Action encouraging users to sign up
Pick a colour for the Sign Up button from the drop-down menu
Select a pre-set time for user to receive a Member Validation reminder email
- Enable or disable the Email Validation Reminder Bar
- Customize Member Validation, Validation Reminder, and Account Activation emails
- Click Save
FAQs
- Can the activation link or code be used?
Yes, either will be accepted
- Does user have to supply additional information in their settings profile?
This isn't mandatory unless they sign up for a contest. Location and birthday information will be saved in their profile - Can people comment anonymously?
Users can use a fake email, however comment moderation settings still apply
- What should be in the Call to Action?
It's recommended that you briefly outline to users why they should join as a member of the website
- Is it possible to set up an email list to send out offers to members?
Please contact us at support.socastsrm.com for more information
- What's the difference between clicking 'Log in with Facebook' and 'Connect with Facebook?'
Clicking 'Connect with Facebook' will redirect the user to a profile settings page in which they can review their information
- How often will the Email Validation Reminder Bar appear?
Although users can close it, the bar will appear every time they enter a new page
Tips
Stations can further drive membership growth by featuring additional calls to action using:
- Branded, promotional images linking to the sign up form embedded on pages, blog posts, in the side bar, or in a feature rotator
- Branded, in-house ads linking to the sign up form using the available ad inventory on the desktop website, mobile website
- Branded, in-house banner ads, activity stream promo posts, and splash screens on the mobile app
- Branded, promotional social posts linking to the the sign up form
- Contests designed to drive new membership, and collect more data from existing members
- "VIP" member loyalty program or campaign
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