How do I create an ad in Admanager to show on my site?

Owned by Thomas Stephenson (Unlicensed)
Last updated: Feb 07, 2020 by Kat Harlton
3 min read

This Article Is For:

  • All users who are SoCast Account Admins
  • This is applicable to all SoCast Themes

Requirements:

  • Users must have admin access to Google admanager


There are 3 different parts of Google admanager that each have a specific purpose:

  • Ad Unit - the space in which an ad gets served 
  • Line Item - the rules and instructions for what ad shows up in the space
  • Creatives - The image that is chosen by the line item to show in the space.

Example:

In order to successfully serve an ad through Google admanager, all three of these areas need to be linked together correctly. Here is how to do so:


Step-by-step guide:

Creating a Line Item

If you haven't created ad units and added the code to the SoCast platform, please follow the instructions HERE.

  1. Log into Google admanager

  2. Click on the Delivery menu item

  3. Click on New Order

  4. Give the line item a name + pick an advertiser (create a new one if necessary)

  5. Enter the ad size – e.g. 728x90 for a leaderboard ad

  6. Set the type of ad (e.g. Sponsorship)

  7. Set when the ad ends – either by an end date, or set number of impressions/clicks

  8. Set the rate you’re charging per click-through here too

Assign it to the ad unit

On order for a line item to run, it needs to be linked to an ad unit of the correct size.

  1. In the Add Targeting section, click on the Ad Units folder and select the correct ad unit that you want this line item to deliver to (You can select more than one ad unit if you want.)

  2. Once you’ve ticked the ad units you want to include, hit Include Selected, then Save and...

  3. Select Upload Creatives


Adding Creative to a Line Item

You are now uploading ad creative associated with that line item. Ensure that the size in pixels is correct (e.g. exactly 728x90 for a leaderboard ad)

1. Simply drag and drop the image you’re looking to use for that ad placement

2. Select a clickthrough URL for the creative then click Save.

Approve the ad

Once you have confirmed:

  • The line item is linked with a piece of creative (click the ‘creative’ tab and ensure that there is the correct creative at the correct size added there).
  • The line item is associated with the correct Ad Unit (scroll down and check that the ad unit you want to send it to has been assigned in the ‘inventory’ column of the Add Targeting section.

Click on ‘My Orders’, select the line item you created and click the big green ‘Approve’ button.

Based on when you’ve set up the ad, it can sometimes take up to an hour for it to display correctly.

Reminders:

  • Make sure the Creative is linked to a Line Item
  • Make sure that Line Item is linked to the correct Ad Unit
  • Make sure that Ad Unit is the one added to the SoCast platform
  • Only generate tags once unless you need to add a new ad unit – if that’s the case, you will need to generate the tags for all ad units again!
  • Google’s support page is here: https://support.google.com/admanager_sb/#topic=13148

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