Blogs & News: Inspiration & Ideas
This Article Is For:
- All users who have 'Blog' permissions
- This is applicable to all SoCast Themes
Below are some tips and tools to help inspire your blogs
- Micro-Blog Trending Content: Micro-blogging is a portable form of content; it’s shareable, quick to read and people have to go to your website to see it. For a list of popular RSS Feeds that display trending/viral content and top stories go HERE
- Post small amounts of digital content (text, pictures, links, short videos)
- Add a captivating featured Image
- Have an inviting headline
- Create Influencer Lists: Build lists of key Twitter accounts (e.g. bands, fans, local personalities) that share great content, and use that content as inspiration for your next blog
- Blog Around A Theme: Pick topics that can be re-shared or used over:
- Seasonal: Christmas, Prom, Back To School, Halloween
- Guides/Lists: Best places to eat or drink, patio guides, permanent attractions
- Hot Topics: Topics that are popular and gaining attention, that will be around for awhile. Think: Stranger Things, Gilmore Girls, Star Wars, Sports teams, Elections, Awards Shows etc
- Blog Around Your Shows:
- Create a blog that goes in-depth on a topic that was discussed on air
- Create a blog with behind the scenes content or interviews with guests from your show
- Add Social Embeds: Add embedded content to your blog post to make it more comprehensive and visually appealing
- Videos: Youtube, Facebook videos
- Music/Interview Clips: Include Soundcloud files of new music, interviews and show clips
- Twitter Posts/Moments: Embed Twitter posts or a Twitter moment that is related to your blog
- Photos: Embed photos from Instagram, Facebook, Tumblr, Flickr
- Gifs/Memes: Post memes that are relevant to your brand or audience.
- Amplify Your Blog Via Social Networks:
- Use the SoCast SRM Tool: To share your blog to Twitter and Facebook.
- Pinterest: Create boards based on your blog categories and pin your blogs to those boards
- Instagram: Post a captivating image to Instagram, and tell your followers to check your site for the blog
- Scheduling: Schedule your blogs to go out to your social networks when your audience is at it's peak (Ex. Morning Show)
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